Meet Our Member

Dimitar Angelov

Brand & Strategy Lead

Background

Dimitar works at the front of every engagement, in the weeks before anything is designed. Interviews, category audits, a hard look at what a company actually sells and to whom — the unglamorous part that decides whether the visual work has anything to hold on to.

What he hands over is not a deck. It is a position a team can act on: the sentence a company can say about itself, the words it will keep returning to, and the claims it has no business making.

The Experience

Eight years in brand strategy and market positioning
Runs discovery, stakeholder interviews and category audits
Writes the positioning every engagement is designed against
Works with founders on naming and messaging architecture
Keeps design and copy on-strategy from first draft to launch

OUR TEAM

Meet the Rest of the Team

Sets the creative direction on every engagement and stays on it through launch, so the thinking that won the work is the thinking that ships.
Ivan Ivanov
Founder & Creative Director
Builds the systems behind the work, from design tokens to deploy. Holds the line on performance and accessibility when a deadline pushes back.
Viktor Georgiev
Lead Engineer
Designs interfaces from the task backwards, and sweats the flows, states and error messages most projects leave until last.
Viktoria Angelova
UX/UI Designer
Designs how the work moves and how it looks, from page transitions and 3D to campaign visuals and social content.
Boris Filipov
Motion & Visual Designer
Runs paid campaigns, social channels and content for our clients, and measures all of it against revenue rather than impressions.
Sofia Anastasova
Digital Marketing Manager
Sets the creative direction on every engagement and stays on it through launch, so the thinking that won the work is the thinking that ships.
Ivan Ivanov
Founder & Creative Director
Builds the systems behind the work, from design tokens to deploy. Holds the line on performance and accessibility when a deadline pushes back.
Viktor Georgiev
Lead Engineer
Designs interfaces from the task backwards, and sweats the flows, states and error messages most projects leave until last.
Viktoria Angelova
UX/UI Designer
Designs how the work moves and how it looks, from page transitions and 3D to campaign visuals and social content.
Boris Filipov
Motion & Visual Designer
Runs paid campaigns, social channels and content for our clients, and measures all of it against revenue rather than impressions.
Sofia Anastasova
Digital Marketing Manager

Sets the creative direction on every engagement and stays on it through launch, so the thinking that won the work is the thinking that ships.
Ivan Ivanov
Founder & Creative Director
Builds the systems behind the work, from design tokens to deploy. Holds the line on performance and accessibility when a deadline pushes back.
Viktor Georgiev
Lead Engineer
Designs interfaces from the task backwards, and sweats the flows, states and error messages most projects leave until last.
Viktoria Angelova
UX/UI Designer
Designs how the work moves and how it looks, from page transitions and 3D to campaign visuals and social content.
Boris Filipov
Motion & Visual Designer
Runs paid campaigns, social channels and content for our clients, and measures all of it against revenue rather than impressions.
Sofia Anastasova
Digital Marketing Manager
Sets the creative direction on every engagement and stays on it through launch, so the thinking that won the work is the thinking that ships.
Ivan Ivanov
Founder & Creative Director
Builds the systems behind the work, from design tokens to deploy. Holds the line on performance and accessibility when a deadline pushes back.
Viktor Georgiev
Lead Engineer
Designs interfaces from the task backwards, and sweats the flows, states and error messages most projects leave until last.
Viktoria Angelova
UX/UI Designer
Designs how the work moves and how it looks, from page transitions and 3D to campaign visuals and social content.
Boris Filipov
Motion & Visual Designer
Runs paid campaigns, social channels and content for our clients, and measures all of it against revenue rather than impressions.
Sofia Anastasova
Digital Marketing Manager