Meet Our Member

Ivan Ivanov

Founder & Creative Director

Background

Ivan founded Ambratic in 2025 after a decade spent moving between brand studios and product teams, and built the studio he kept wishing existed — one where the strategy, the identity and the code are held by the same people from the first conversation through to launch.

He sets the creative direction on every engagement and stays on it until it ships. That is deliberate rather than a scheduling accident: a director who hands off after the pitch is how a project quietly turns into something other than the one that was sold.

The Experience

Over ten years in brand and digital direction
Founded Ambratic in 2025
Leads positioning and creative direction across every engagement
Works hands-on from the first conversation through to launch
Sits with clients through the decisions rather than briefing at them

OUR TEAM

Meet the Rest of the Team

Works at the start of every project, turning interviews and market research into a clear position before anything is designed.
Dimitar Angelov
Brand & Strategy Lead
Builds the systems behind the work, from design tokens to deploy. Holds the line on performance and accessibility when a deadline pushes back.
Viktor Georgiev
Lead Engineer
Designs interfaces from the task backwards, and sweats the flows, states and error messages most projects leave until last.
Viktoria Angelova
UX/UI Designer
Designs how the work moves and how it looks, from page transitions and 3D to campaign visuals and social content.
Boris Filipov
Motion & Visual Designer
Runs paid campaigns, social channels and content for our clients, and measures all of it against revenue rather than impressions.
Sofia Anastasova
Digital Marketing Manager
Works at the start of every project, turning interviews and market research into a clear position before anything is designed.
Dimitar Angelov
Brand & Strategy Lead
Builds the systems behind the work, from design tokens to deploy. Holds the line on performance and accessibility when a deadline pushes back.
Viktor Georgiev
Lead Engineer
Designs interfaces from the task backwards, and sweats the flows, states and error messages most projects leave until last.
Viktoria Angelova
UX/UI Designer
Designs how the work moves and how it looks, from page transitions and 3D to campaign visuals and social content.
Boris Filipov
Motion & Visual Designer
Runs paid campaigns, social channels and content for our clients, and measures all of it against revenue rather than impressions.
Sofia Anastasova
Digital Marketing Manager

Works at the start of every project, turning interviews and market research into a clear position before anything is designed.
Dimitar Angelov
Brand & Strategy Lead
Builds the systems behind the work, from design tokens to deploy. Holds the line on performance and accessibility when a deadline pushes back.
Viktor Georgiev
Lead Engineer
Designs interfaces from the task backwards, and sweats the flows, states and error messages most projects leave until last.
Viktoria Angelova
UX/UI Designer
Designs how the work moves and how it looks, from page transitions and 3D to campaign visuals and social content.
Boris Filipov
Motion & Visual Designer
Runs paid campaigns, social channels and content for our clients, and measures all of it against revenue rather than impressions.
Sofia Anastasova
Digital Marketing Manager
Works at the start of every project, turning interviews and market research into a clear position before anything is designed.
Dimitar Angelov
Brand & Strategy Lead
Builds the systems behind the work, from design tokens to deploy. Holds the line on performance and accessibility when a deadline pushes back.
Viktor Georgiev
Lead Engineer
Designs interfaces from the task backwards, and sweats the flows, states and error messages most projects leave until last.
Viktoria Angelova
UX/UI Designer
Designs how the work moves and how it looks, from page transitions and 3D to campaign visuals and social content.
Boris Filipov
Motion & Visual Designer
Runs paid campaigns, social channels and content for our clients, and measures all of it against revenue rather than impressions.
Sofia Anastasova
Digital Marketing Manager